It's 2:14pm. This is your third coffee today.
It might not feel like something you decided. Not really a want, more the nearest habit, reached for because the screen is still there and the afternoon hasn't offered much else.
This isn't a case against coffee. Coffee isn't the problem here.
Mornings tend to come with some kind of ritual. The afternoon often doesn't, and in that gap, the familiar thing gets chosen again, less because it was picked, more because nothing else quite was.
We're building 0800Labs for that gap. Not to replace coffee. To give the moment before it something worth choosing.
The third coffee can feel less like a decision and more like a default.
Noticing the difference is where a choice starts.